Overstock.com, a former major e-commerce brand, has been relaunched just a year after it was rebranded as Bed Bath & Beyond. The revived Overstock.com will continue to sell a variety of products, including furniture, home improvement tools, and jewelry, with a greater focus on closeout and liquidation deals. Its sister site, Bed Bath & Beyond, will maintain its name and specialize in home goods and registries for life events. The decision to rename Overstock.com as Bed Bath & Beyond was ultimately deemed a mistake by company executives, leading to the resurrection of the Overstock brand. The initial integration of Overstock with Bed Bath & Beyond was unsuccessful, leading to a decline in sales and confusion among customers. Retail analysts suggest that significant efforts are needed to rebuild the Overstock brand and regain market share from value-focused competitors.
